SHRINK WRAP ALTERNATIVE

A more sustainable paper-based shrink wrap solution

A sustainable paper-based alternative to shrink film

Shrink film is used to bundle together large bottles such as soft drinks, cooking oils, bottled water and detergents. With 75% of consumers preferring paper-based packaging over plastic* many global brands have approached Smurfit Kappa to provide recyclable alternatives for single use plastics such as shrink film *Studies were performed for a well-known brand on 1200 consumers across Europe

The Challenge

Brand owners require sustainable packaging alternatives that meet the primary customer need – performance and ease of handling from shop to home.

The paper-based solution

Smurfit Kappa has developed a portfolio of products to replace plastic multi-packs starting with the innovative Nor-Grip solution. Tested extensively the Nor-Grip solution is robust enough to carry the heaviest loads throughout the supply chain ensuring an excellent customer experience from shop to home.

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