Smurfit Kappa has worked with the Retail Institute to identify challenges and potential solutions to facilitate a coordinated industry transition to sustainable innovation in eCommerce packaging.
This document attempts to address the issues directly related to developing more sustainably recognised packaging within online retailers and how they can build a long term strategy to facilitate the solutions needed.
What will you learn from this white paper
This paper brings together experts from 12 companies involved in “online” retail in an effort to help better understand how sustainability can be achieved in their industry. The overwhelming issue is matching expectations to the reality of making the changes needed. Key in this are a number of aspects:
- A clear accepted understanding of what is sustainable / environmentally friendly.
- Communicating the value of any change
- The availability of materials / processes that provide sustainable benefits whilst offering the functionality needed.
- The cost of change both in materials and processes.
- Multi-stakeholder task force