Open the future

'Open the future' is our global brand campaign which focuses on delivering customer growth through insight and innovation.

It draws on the company’s global experience across packaging, paper and sustainability to help solve real-world problems, based on deep consumer insights.

This strategy focuses on delivering customer growth through insight and innovation, reflecting the continued battle for brand owners to win that all-important First Moment of Truth, where shoppers choose one brand over another. It delivers the deepest insights programme ever seen in the packaging industry and network of customer experience centres around the world.

Below we demonstrate how customers across the world have worked in partnership with Smurfit Kappa to create innovative solutions which have driven commercial success.

See how we solve our customers’ business challenges

CASE STUDY

Our CEO, Tony Smurfit, and Xavier Vanhonsebrouck, CEO of Kasteel Brouwerij Vanhonsebrouck, speak about the great partnership resulting in new, sustainable packaging

Setting new standard in packaging solutions

Data
Applying advanced data analytics to deliver solutions built on real insights.
Creativity
Constantly pushing the boundaries of packaging engineering and design.
Experience
Using our wealth of knowledge and experience to deliver real solutions – in tune with your business goals.
Science
Fact-finding testing and benchmarking using science from different industries to ensure the optimum solution.
Value
Always evaluating and delivering solutions that deliver the most positive business impact.