Ron Bermudez Rum | Premium Packaging | Smurfit Kappa
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Ron Bermudez Case Study

SUCCESS STORY

How we helped iconic rum producer 'Ron Bermudez' create premium packaging for its 170th anniversary

The Challenge
Ron Bermudez, a Dominican Republic rum born over 150 years ago, boasts the country's oldest ageing cellars. For its 170th anniversary, the company sought to revamp the packaging of Ron Don Armando and Ron Aniversario. The task was to create two premium packs within three months to enhance market share in vital sales channels like airport duty free shops.
Ron-Bermudez-Rum-Packaging
Rum Packaging Planning
The Approach
Our El Salvador plant's packaging engineering and pre-press teams created the artwork for the new design. By utilising double-wall cardboard, metallic printing, embossing, and contrasting varnishes, we achieved a premium, textured finish. The box's tones were meticulously matched with the bottle's vignette, enhancing product identity and providing a cohesive look and feel.
Rum Packaging Planning
The Result
With this new premium packaging, Ron Bermudez is aiming to achieve a 20% market share increase by 2023 in the niche of Gran Reserva Rums, predominantly sold in airports and exclusive boutique shops. The Ron Bermudez team was delighted with the timely delivery of the impressive box from our facility in El Salvador to the Dominican Republic, ensuring a successful celebration of their momentous 170th anniversary.
Rum Packaging

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