Smurfit Kappa's ShelfSmart service leads to 10 percent sales increase
Smurfit Kappa’s innovative ShelfSmart service helped Agua de Benassal, a premium bottled water company in Spain, increase sales by 10%. The company wanted to raise the impact of its products in-store so Smurfit Kappa analysed its current solution and recommended a change of design which led to the significant boost in sales.
In addition, the ShelfSmart service uses an inventory of unique tools. One of these tools, the ShelfViewer tool, is a collection of over 100,000 on-the-shelf product images, giving brand owners a preview of today’s in-store landscape.
Smurfit Kappa uses the insights and tools in a collaborative process with the customer to create packaging that can out-perform competitors by standing out on the shelf.
By testing the product with hundreds of real shoppers before it is placed in-store, the risk of under-performing design is eliminated and brands can enjoy the benefits associated with having optimised shelf-ready packaging.
With research establishing that up to 82% of purchase decisions are made in store, shelf-ready packaging is a medium that needs to be leveraged in order to stand out from the competition.
Arco Berkenbosch, Vice President of Innovation and Development, Smurfit Kappa, said: “Since launching ShelfSmart back in 2015, we have amassed a huge amount of shopper insights which have been used to produce highly visible, creative shelf-ready packaging for some of the world’s biggest brands.
“Although the majority of purchase decisions are made by shoppers in-store, all too often we see that brands fail to seize upon the powerful marketing opportunity this generates. The entire process from insight through to finalising the shopper research only takes a few weeks.”
