Is your recyclable packaging actually being recycled? | Smurfit Kappa
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Recyclable Packaging

Better planet packaging

Is your recyclable packaging actually being recycled?

Paper-based packaging is recyclable AND is being recycled.

Recyclable packaging is made of materials that can be used again, usually after processing, and covers packaging materials such as glass, steel, aluminium, cardboard, paper and certain plastics.

However recyclable packaging doesn’t mean that it will be recycled.

With a collection rate of 92.5% and a recycling rate of 85.8%, paper based packaging has the lowest risk of not being recycled.

It is the most common form of recycled / recyclable packaging with the lowest risk of going to landfill.

For the paper-based packaging that may end up in nature, either as landfill or litter, it disappears within months as paper is biodegradable and leaves no impact on the environment.

 Five business benefits of switching to the world's most recyclable packaging

.....in addition to the environmental benefits!

1. BETTER CONSUMER PERCEPTION
Consumers are now prioritising brands and businesses that are sustainable, transparent and aligned with their core values when making these decisions - and packaging is on the frontline.
Consumer Shopping
2. GROW YOUR SALES

Sustainability is a driving factor in purchasing decisions. In a survey we conducted in partnership with the FT, it reported 55% of consumers have bought a product in the past 6 months specifically because it has reusable packaging.

View Research

Consumer Shopping
3. ENHANCED CUSTOMER SATISFATION
Paper-based packaging is the world’s most recycled packaging material and that because it’s easy and convenient for consumer to recycle, leading to enhanced customer satisfaction. 
Customer-Satisfaction
Carbon Footprint Packaging
4. REDUCE YOUR CARBON FOOTPRINT

Using a suite of tools, we work with customers to determine the carbon footprint of their packaging and develop smart solutions that can significantly cut their emissions and achieve  production efficiencies.

Carbon Footprint Packaging
5. COST REDUCTION THROUGH MINIMISED MATERIAL USAGE

We develop and design paper-based packaging concepts that avoid product waste and minimise over-specified packaging. See how we helped Scania achieve a 50% reduction in transport costs and an annual savings of €300K.

Read case study

Windscreen packaging for Scania

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