Why choose bespoke cardboard boxes for your business?
In today's competitive market, the way your product is presented can be just as crucial as the product itself. At Smurfit Kappa, we understand the importance of packaging, from keeping products safe and secure in transit to making them stand out on the shelf to helping you work toward sustainability goals.
Working with over 65,000 customers across 35 countries in every possible industry, we have a deep understanding of the unique challenges facing businesses every day. We provide sustainable packaging solutions tailored to individual products, helping our customers succeed in a dynamic world.
Here's why bespoke cardboard boxes are a game-changer for your business:
1. Perfect fit for your products – whatever the size or shape
One size does not fit all when it comes to packaging. Bespoke cardboard boxes can be tailored to the exact dimensions, weight, and supply chain requirements of your products. This ensures your packaging is fit-for-purpose providing the exact amount protection needed during transit and reducing the risk of damage. Bespoke cardboard boxes also minimise the need for additional and sometimes excessive padding materials, such as bubble wrap, EPS or plastic fitments, which can save on costs and reduce your environmental footprint.
See how our clever, space-saving corrugated design for bikes delivered shipping cost savings for MyEsel.
2. Enhancing brand identity with custom cardboard boxes
Your packaging is an extension of your brand. With bespoke cardboard boxes, you can incorporate your logo, brand colours, and other design elements that reflect your brand’s personality. This consistency in branding across all touchpoints helps reinforce brand recognition and loyalty among customers. A well-designed box can turn an ordinary unboxing experience into a memorable event, encouraging repeat purchases and instagrammable moments.
See how our Rollor packaging creates a memorable unboxing experience for fashion brands
3. Optimising customer experience through bespoke cardboard boxes
First impressions matter, and packaging is often the first physical interaction a customer has with your brand. Bespoke cardboard packaging allows you to create a unique unboxing experience that delights and engages customers. Whether it’s a sleek, minimalist design for a tech product or a colourful, intricate pattern for a luxury item, custom packaging can elevate the overall customer experience, making them feel valued and appreciated.
Read how Asetek has switched to sustainable eCommerce packaging to the delight of its customers.
4. Bespoke cardboard boxes can be more eco-friendly
At Smurfit Kappa, sustainability and the circular economy is at the core of our business. Our bespoke cardboard boxes use renewable, recyclable, recycled and biodegradable materials to create eco-friendly packaging solutions.
Customising the size and shape of your packaging also means using less material overall, which reduces waste. By choosing eco-friendly packaging, you not only contribute to a healthier planet but also appeal to environmentally conscious consumers who prioritise sustainability in their purchasing decisions.
See how we helped walkers switch to sustainable packaging, eliminating 250 tonnes of plastic per year.
5. Delivering cost efficiencies through bespoke cardboard boxes
While it might seem that bespoke cardboard packaging is more expensive, it can actually lead to cost savings in the long run. Standard-sized boxes often require additional buffers and fitments to secure the product, which adds to the shipping weight and costs. Custom boxes eliminate the need for excess materials and optimise space, leading to more efficient shipping and lower transportation costs. Moreover, well-protected products result in fewer returns and replacements, saving you money and enhancing customer satisfaction.
See how our sustainably designed packaging for car headlights led to 30% reduction in both costs and material.
6. Custom cardboard packaging allows for innovation
Bespoke packaging allows for innovation and flexibility in design. By combining clever structural packaging design with eye-catching graphics, you can create packaging that stands out on the shelf. Whether you need a box with a window to showcase your product, a unique shape that captures attention, or special finishes like embossing or foil stamping, custom cardboard packaging can bring your creative ideas to life. This flexibility also means you can quickly adapt to market trends and changes, ensuring your packaging always stays relevant.
See how we delivered some sweet savings on an octagonal corrugated cake box.
7. Custom cardboard packaging gives competitive advantage
In a crowded marketplace, bespoke cardboard packaging can give you a competitive edge. Unique and high-quality branded cardboard packaging sets your product apart from competitors and can be a deciding factor for consumers choosing between similar products. Custom cardboard packaging reflects the care and attention you put into your product, enhancing perceived value and driving sales.
See how we helped Munchmallow give its packaging a second life by printing robot-building instructions on the inside.
Why choose Smurfit Kappa to help you with bespoke cardboard boxes?
At Smurfit Kappa, our expert design team will work with you to produce the perfect bespoke corrugated packaging solution to suit your needs. Designed with your product in mind, our corrugated boxes are made to meet your filing, transit, opening and display requirements.
Whether you prefer a plain design or are looking for something with high-quality print, your versatile corrugated cardboard boxes are delivered exactly as you desire.
Our comprehensive corrugated packaging solutions are available in all board grades and flute combinations and can be manufactured specifically to suit your needs.
Contact us today to discover how our bespoke cardboard packaging can make a difference for your business.