Helping cherry shippers in the Bessenay region of France switch from plastic to paper-based punnets

Chambe Agri and Cerifrais work in partnership shipping cherries from the Bessenay region of France, under the brand of 'Cerise de Bessenay'.  Their fruit is produced with the utmost respect for the environment, and they wanted their packaging to reflect this commitment. The challenge was to replace plastic punnets with a paper-based alternative and help improve customer appeal.

The new punnet, made from renewable, recyclable, and recycled materials, aligns with the brands sustainability goals and enhances consumer perception of the brand. The basket-style design creates an artisan feel for the product, and the four-colour offset print helps them differentiate themselves and further build their brand.