eBay | eCommerce Packaging | Smurfit Kappa
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eBay eCommerce Packaging Boxes

SUCCESS STORY

See how we helped one of the world's leading online retailers with their packaging

The Challenge
We were given the opportunity to bring eBay’s packaging in line with their rebrand and bring their brand to life to their 187 million buyers globally. eBay wanted to develop bespoke optimum stock keeping units (‘SKUs’) to meet the cost, quality and quantity needs of the UK small business sellers who sell on eBay and to give eBay buyers a consistent delivery and unboxing experience.
eBay eCommerce Packaging Boxes
GECReception
The Approach
We identified the optimum box sizes and material grades to meet the requirements of eBay sellers. All packs were printed with FSC credentials to emphasise the sustainability and recyclability. eBay branding was printed on all boxes to gain consumer trust during the ‘moment of truth’ of unboxing. We partnered with an eFulfillment company to stock and serve small packaging quantities to eBay sellers and created a Packaging Shop on eBay for the purchase of branded boxes.
GECReception
The Result
The new eBay boxes have received almost 20k positive customer reviews since launch and have enabled us to create 14 bespoke box SKUs, tailored to requirements of eBay’s active sellers. The new boxes have led to sales of 177k eBay branded packaging items being sold in the first 24 hours of launch.
eBay eCommerce Packaging Boxes

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