Glade | Pumpkin Display Success Story | Smurfit Kappa
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Point of sale display

SUCCESS STORY

Discover how our award-winning Halloween display boosted sales for SC Johnson's Glade brand.

The Challenge
SC Johnson sought to build on the success of their Glade Spiced Pumpkin Latte air freshener by enhancing their Halloween seasonal campaign. The goal was to create an eye-catching, interactive front-of-store (FOS) display that would attract customers, convert casual shoppers into buyers, and boost the Glade brand during the Halloween season.
Designer working at laptop
POS Wilkon Stand
The Approach
We designed an eye-catching, pumpkin-shaped pallet display within a 1.2m x 1m footprint, featuring interactive points and sales messages on all sides to engage customers. Made entirely from corrugated material, the displays could be easily collapsed and recycled once the promotion ended.
POS Wilkon Stand
The Result
The display was launched exclusively with a leading UK retailer, resulting in an impressive 262% increase in sales during the promotional period. It became the retailer's bestselling fragrance for seven consecutive weeks. The striking display was also recognised with a gold POPAI award, the highest accolade for creativity.
Pumpkin, Point of sale, Display

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