Merchandising Units (MUs) | POS Displays | Smurfit Kappa
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Point of sale displays

Merchandising Units (MUs)

Merchandising units (MUs) are off-fixture displays holding a large quantity of products from which a consumer will shop in a retail environment.

Pre-filled by the manufacturer or co packer, MUs are sent through the supply chain arriving at the retail environment ready for immediate display.

MUs can be quickly and easily positioned in key areas within the store, increasing product visibility and creating impulse purchases.

Made from corrugated cardboard, the units are 100% recyclable and can be easily broken down once shopped. MUs can be quickly replaced in-store, minimising ‘stock out’ time and maximising product availability. We offer a range of sizes including quarter, half or full pallet or manufactured bespoke. MUs are also designed to fit onto retailers wheeled plastic pallets in a range of depths.

MUs can be high quality printed up to six colours with optional shelves and header boards.

What are the features of Merchandising Units (MUs)?

  • Bespoke to your product, marketing and supply chain requirements
  • Available in a range of corrugated or solid board grades
  • High quality flexographic or lithographic print options
  • Designed to fit and lock onto all pallet designs and footprints
  • Inner supports/fittings can be designed bespoke to fit the product
  • Available in low order quantities

What are the benefits of Merchandising Units (MUs)?

  • Increased sales through a higher level of impulse purchases
  • Improved product availability in-store due to ease of replenishment
  • Reduction in transit damage due to strength and stability
  • Environmentally friendly – made from a renewable resource and 100% recyclable
  • Better customer perception as products are easier to find
  • Retailer compliant

Measure the impact of your displays before they hit the shop floor

We bring together a huge database of 50,000 shopper insights, unique tools and the industry’s biggest team of designers to ensure your Display captures all the attention you need.

Our unique partnership with EyeSee means that we can analyse thousands of shopper reactions in a virtual store before a single Display is produced – giving you the best possible chance of making it right, first time. This allows our customers to minimise risk without the expense of real-world failure.

Learn more about our Store Visualizer


Global knowledge, displayed locally

We understand your market, because we’re as local as you.

With over 50 specialist Display designers across 19 countries, we truly understand how shoppers behave and what local retailers are looking for. This unrivalled footprint combined with a real feel for local market specifics can make all the difference to retailer acceptance and sales success.

In addition to our local footprint, we have a pan-European team based in Amsterdam who manage large-scale Display projects for many of Europe’s biggest brands, from complex harmonization or, catalogue developments to simple multi-country execution of consistently excellent Displays.

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