Smurfit Kappa's packaging innovation recognised in the WorldStar Awards

Smurfit Kappa has won awards for innovative automotive and Point of Sale (POS) packaging solutions in the renowned WorldStar Packaging Awards.

The first product was the engaging AlphaBooks display produced for the IF gifts company. Smurfit Kappa designers created a bespoke POS display which gave a 360o degree view of the quirky, letter-shaped notebooks.

The second winning product was a sophisticated packaging system for different left and right Audi automotive latches. Thanks to cleverly placed cut-outs, 12 latches fit in easily without any damage during either insertion or transport, and the time spent on assembly and filling was reduced by 87%.

In the case of both products, designers solved complex briefs by combining innovation, sustainability and creativity.

Commenting about the win, Saverio Mayer, CEO of Smurfit Kappa Europe, said: “We are delighted and honoured to have been recognised in these prestigious awards.

“We work with customers from many different sectors to come up with packaging that will deliver against a number of briefs including protecting the product during the supply chain, as part of our SupplySmart service, and attracting consumer attention in store as part of our ShelfSmart service.”

For this year’s awards, the World Packaging Organisation reviewed 318 entries from 38 countries. The winners were recognised in an awards ceremony last week in Queensland.