ElSol Wine Display | Success Story | Smurfit Westrock
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SUCCESS STORY

How we crafted a strikingly realistic wine cellar display for Ambra Group's Spanish wine, ElSol

The Challenge

During our meetings with Ambra Group, a Polish based distributor for ElSol Spanish wines, our display team heard their desire to elevate the presentation of their wine bottles in a retail setting. Through close collaboration with Ambra, we envisioned creating a stylish, functional, and eco-friendly display that beautifully captures the essence of Spanish flair and the wine’s unique characteristics.

wine display
The Approach

Our designers eagerly embraced the challenge, aiming to design a a unique corrugated display that would mimic a life-like Spanish wine cellar. The goal was to create something more than a standard display, combining both aesthetics and function. The brief also required integrating lighting and illustration, enhancing the visual impact while keeping the product in the spotlight.

wine display
The Result

The finished product perfectly captured the ambience of a Spanish Vineyard wine cellar. Using corrugated cardboard, we created realistic wine case replicas, with wine barrel illustrations and lighting to provide the finishing touch. The material choice added a rustic texture, while being eco-friendly and cost-effective. The result? A striking, sustainable display that lets ElSol’s wines take centre stage.

Art of Packaging Awards

The display not only captured the attention of consumers but also won over the judging panel at the prestigious ART OF PACKAGING competition. Titled “Heart and Soul of Spanish ElSol Wines,” the project was honored with the main award in the POS category.

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