Indufoam | Bedding Packaging | Smurfit Kappa
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Mattress Protector Packaging

SUCCESS STORY

Helping Indufoam to replace its plastic bedding packaging with a sustainable paper-based packaging alternative.

The Challenge

Indufoam, a bedding manufacturer in Latin America were facing reduced competitiveness from increased prices in raw materials, a complex manufacturing operation and low cost imports from Asia. The use of plastic packaging meant that their sustainability goals were not being met, product visibility was low at point of sale and existing graphics were not visible.

Indufoam Packaging
Bedding Packaging
The Approach
A sustainable solution was required which would deliver cost savings, capture consumers attention and effectively communicate its premium brand. We created a striking pre-printed sustainable pack which clearly showed the product’s features. The corrugated pack has a large area for high graphic printing and features an opening so the product can be viewed before purchase.
Bedding Packaging
The Result
The 100% sustainable pack is environmentally friendly and the rigid design has improved the handling of the product. Not only has it given greater protection compared to the original plastic zipper bag but has increased the printable area by 40% enabling Indufoam to showcase their brand. The improved packaging has enabled Indufoam to enter new international markets such as South Africa and furthermore they have enjoyed a 10% reduction in operating costs.
Mattress Protector Boxes

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