Extrusiones | Packaging Success Story | Smurfit Kappa
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engineering packaging, cardboard reel packaging

SUCCESS STORY

Replacing Extrusiones' traditional plastic reels with a sustainable cardboard alternative

The Challenge
Extrusiones, a Colombian customised engineering solutions company tasked us with creating a sustainable solution to replace their regular plastic reels. The new design needed to align with their goal of reducing single-use materials and also have a unique design to avoid competitors reusing their generic plastic product when discarded, which negatively impacted their brand image.
engineering packaging
cardboard reel packaging
The Approach
Our experienced design team developed a robust corrugated cardboard solution which was easy to assemble and met the high demands of the exportation process. The new reel was printed with the company logo to stand out from the competition along with relevant product information to achieve greater differentiation and brand awareness in the market.
cardboard reel packaging
The Result
Not only did we meet their goal of effectively differentiating from competitors, but we also introduced a sustainable alternative allowing for improved brand reputation. Plastic consumption was reduced by 35 tonnes, resulting in a reduction of 3.84 tonnes of CO2 per year, thus contributing to company´s sustainability goals. We also delivered warehouse and supply chain savings of $1.780 USD. The additional warehouse space enabled them to increase inventory levels and respond to growing demand.
cardboard reel packaging

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