Good!D | Retail Packaging Success Story | Smurfit Kappa
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dog supplement packaging, retail packaging

SUCCESS STORY

Creating the paw-fect retail packaging solution for Good!D, a dog supplement company

The Challenge
Good!D, a producer of pet food supplements, was in search of a retail ready packaging box to hold five jars of dog supplements in a unique format, one that could be manually assembled without the need for glue or tape. The solution needed to be user-friendly and quick to handle for both customers and retailers, while also maintaining a sleek appearance without any visible tear lines.
retail packaging
dog supplements
The Approach
Good!D initially proposed a packaging concept, but after assessing its feasibility, we identified an opportunity to better meet their objectives with an improved alternative. We designed a two-piece solution that minimised material use while also streamlining production processes.
dog supplements
The Result

The final product was an innovative retail packaging solution featuring a durable base and lid. This design achieved a 30% cost reduction and lowered CO2 emissions during production through optimised machine routing. Additionally, its glue-free assembly improved both sustainability and efficiency. The clever design also opened new market opportunities for Good!D, drawing interest from new retailers.

Retail packaging, retail ready packaging

Watch how the retail pack was created with help from Jip the dog!

Retail packaging

SUCCESS STORY

Discover how Good!D’s pet supplement packaging evolved from concept to a fully functional, innovative design - approved by our chief tester, Jip the dog!

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