Lindt | Point of Sale Display | Smurfit Kappa
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Lindt POS Display

SUCCESS STORY

See how our Point-of-Sale display for Lindt stays stocked with chocolate for 60% longer

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The Challenge
Lindt, a global leader in premium chocolate, was looking to update its Point of Sale displays in the Nordic market. In line with their sustainability goals, they wanted to move away from plastic and sought to find a 100% recyclable alternative. The new display also needed to consider the refilling process so that the displays do not look empty in-store.
Designing POS Displays
Lindt Chocolate Stand
The Approach
Our team of expert designers came up with a ‘Waterfall’ idea, using gravity to automatically fill the display’s compartments. So, when a customer takes the last chocolate bar, a new one slides down and replaces the one just taken. The display was also designed to be delivered fully assembled, so retail staff just had to remove the corrugated hood and attach the top sign. 
Lindt Chocolate Stand
The Result
The 100% paper-based design holds 240 chocolate bars and keeps the Lindt displays stocked with chocolate bars for 60% longer than was previously possible. The extended product exposure time makes the display look more attractive in-store to consumers and the automatic refilling also saves valuable time for the retail staff. This clever display has won a Scanstar award at the Scandinavian packaging competition.
Lindt Chocolate Stand Result

Watch the display restock in action

Lindt Display Close Up

SUCCESS STORY

Watch how the clever display uses gravity to slide a new chocolate bar into the compartment when one is removed.

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