Manuela Echeverri | eCommerce Packaging

The Challenge

Renowned artist Manuela Echeverri wanted people to be able to continue painting at home during COVID-19, so she designed a kit that would enable them to do just that! Manuela had to find a packaging supplier who she could trust to make sure that the kit arrived at her customers’ doors in perfect condition and communicated the colourful, cheery essence of her brand.

The Approach

Using our bespoke eCommerce tool, eSmart we developed a micro-corrugated cardboard pack that held all the products (canvas, acrylics, brushes and guides) carefully in place, so they were fully protected in transit and could be stored safely once opened. The brightly coloured pack was designed to have a great visual impact from the moment it is received

The Result

Manuela’s customers have admired the packaging for both its functionality and design and said they feel like true artists in their own home. Over 2,000 packs have been sold already, with orders in progress for a conservation charity and for a slightly adapted kit for children.

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See how we helped artist Manuela Echeverri get people painting with a creative eCommerce pack for art kits

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