Splat | Packaging Success Story

The Challenge

SPLAT were looking at ways to minimise the amount of plastic used and asked us to help with the development of a sustainable solution for toothbrushes. They wanted a pack that could be used for both transport and vertical display without the use of the plastic rack that they currently had.

The Approach

Working in close collaboration with SPLAT we used our experience and expertise to devise a number of options so that the brushes could sit vertically in the insert of the SRP box. The first version was designed to fit one type of toothbrush and the second version was revised to suit two different types.

The Result

SPLAT is delighted with the solution which has completely eliminated plastic from the new toothbrush packaging and drastically reduced the overall amount that they are using. The new solution also costs 30% less than the plastic alternative with significantly less impact on the environment.

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A better planet packaging solution for SPLAT, a leading manufacturer of oral care solutions

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