Zebrah | Wine Can Packaging | Smurfit Kappa
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Wine packaging, beverage packaging, can packaging

SUCCESS STORY

Creating a 100% sustainable, eye-catching solution for Zebrah's vegan wines

The Challenge
Zebrah is a fun brand that sells Brazilian vegan wines in cans and aims to surprise customers with excellent tastes. It was looking for a new pack that would hold three cans of wine for their retail channels. The biggest challenge was to create an innovative pack for the point of purchase that reflected their brand's values of authenticity, fun, and differentiation.
Beverage packaging, can packaging, wine packaging
Beverage packaging, can packaging, wine packaging
The Approach
To meet the customer’s requirements we developed seven different proposals using our unique tools for one, three, or six cans and Zebrah decided on three as a starting point. The graphics were designed by an agency that specialises in marketing and branding.
Beverage packaging, can packaging, wine packaging
The Result
The sustainable solution delivered increased brand visibility at the point of purchase in retail stores, such as Casa Santa Luzia and Emporiums, as well as optimisation throughout the supply chain. The attractive print stands out on-shelf and the decision to go for the unusual three pack count is appealing to consumers. The pack also reflects the sustainable feel of a vegan product.
Beverage packaging, can packaging, wine packaging

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