In-store Theatre | POS Displays | Smurfit Kappa
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Point of sale displays

In-store Theatre

In-store theatre is a high impact point of purchase (POP) display that attracts consumer attention by creating a unique brand experience.

Used in retail environments and at marketing events, the eye-catching POP displays allow brands to differentiate themselves over competitors and drive increased sales.

In-store theatre displays are designed bespoke to meet specific marketing objectives and use both creative structural and graphic design to maximise brand impact.

Made from corrugated cardboard, in-store theatre displays are lightweight yet sturdy and have the structural integrity to carry weight. Using a single material, they can easily be recycled.

Additional features including LCD screens, lights, sound modules and moving parts can be incorporated to enhance the brand experience.

The displays are mostly supplied flat packed for easy assembly or can be supplied preassembled and filled with stock

What are the features of In-store Theatre?

  • Available in a range of corrugated board grades
  • Designed bespoke to meet marketing objectives
  • High quality flexographic or lithographic print options
  • Optional features such as LCD screens, lights, sound modules and moving parts can be included
  • 2D, 3D and 4D models available to help you visualise a design in-store.

What are the benefits of In-store Theatre?

  • Increased sales through high brand visibility
  • Attracts consumer attention to product promotions or launches
  • Maximises brand impact at the point of purchase
  • Easy to assemble - reducing time spent merchandising
  • Environmentally friendly – 100% recyclable and made from a renewable resource
  • Reduction in transit and storage costs as in-store theatre displays are delivered flat

Measure the impact of your displays before they hit the shop floor

We bring together a huge database of 50,000 shopper insights, unique tools and the industry’s biggest team of designers to ensure your Display captures all the attention you need.

Our unique partnership with EyeSee means that we can analyse thousands of shopper reactions in a virtual store before a single Display is produced – giving you the best possible chance of making it right, first time. This allows our customers to minimise risk without the expense of real-world failure.

Learn more about our Store Visualizer


Global knowledge, displayed locally

We understand your market, because we’re as local as you.

With over 50 specialist Display designers across 19 countries, we truly understand how shoppers behave and what local retailers are looking for. This unrivalled footprint combined with a real feel for local market specifics can make all the difference to retailer acceptance and sales success.

In addition to our local footprint, we have a pan-European team based in Amsterdam who manage large-scale Display projects for many of Europe’s biggest brands, from complex harmonization or, catalogue developments to simple multi-country execution of consistently excellent Displays.

Get inspired by a visit by to one of our Experience Centres


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