Drinks Gift Tube Packaging
Luxury paper-based tube packaging for premium drinks gifts
Your drinks need to look as good as they taste and when it comes to gift-giving presentation is paramount.
Luxury paper-based gift tube packaging is revolutionising the premium drinks sector, offering functionality and visual appeal whilst being kinder to the planet. It keeps your premium spirit products protected and boosts the perceived value of the beverage within.
A key benefit of luxury gift tube packaging is its ability to provide an unforgettable unboxing experience for customers. The more impressed a consumer is with their unboxing experience, the more likely they are to share on social media and spread the word about your business.
With various size options and the ability to be fully customised, paper-based gift tube packaging captures attention and enhances perceived value - making your product stand out in competitive retail environments.
What are the features of luxury gift tube packaging for drinks?
- Perfect fit: Fit for purpose and fit for your products thanks to various tube sizes available, including 200ml, 700ml, 750ml and 1 litre.
- Truly tailored: Bespoke design options and creative branding opportunities mean your packaging can be on point and on brand, to shout “Pick me!” as consumers scroll and stroll online and in-store.
- Ultimate protection: Strong and durable, providing reliable protection for your gifting products during transit and handling; this means less risk of damage - to your products and reputation - and the costs that come with returns.
- Planet-friendly: Made from recyclable materials, paper tubes align with consumers' increasing desire to buy from brands that actively try to reduce their impact on the planet.
- Range of print options: Various finishes are available including foil, textured embossed, varnishes and inside print to help your products stand out as the ultimate gift and get picked and praised on social media.
What are the benefits of luxury gift tube packaging for drinks?
- Better for everyone: Created using recyclable materials and designed to be 100% recyclable, using no plastic, meet your business's sustainability goals and show discerning consumers you care about protecting the environment too.
- Drive loyalty: Satisfy the senses with packaging that conveys elegance and luxury, enhancing the presentation of the gift, making a memorable impression and keeping buyers coming back for more.
- Elevate products: Enhances the perceived value of gifts, making the recipient feel special - which lies at the heart of gift giving and encourages them to spread the word about their experience of your brand on powerful social media platforms.
- Loud and proud: Reinforce brand identity, enhance brand recognition and showcase your brand to drive brand loyalty and secure your slice of the premium drinks market, with 37% more people choosing a tube over a naked bottle (2023 UK Consumer Research).
- Consistent quality: Protect your products from damage during transit, ensuring your products arrive in pristine condition for memorable unboxing experiences that create loyal advocates for your brand.
How can you further enhance your packaging?
To further enhance your Composite tube packaging, additional decorative options can be added. The visual appeal, touch and feel of embossing, foil blocking and other additional finishes help resonate with the consumer and trigger emotive associations. These memories can then trigger repeat purchase, recommendations and purchase as a gift.
We have recognised this and offer a wide range of decorative options to our customers to ensure they can really make their product to have the impact they desire through the medium of premiumised packaging.
Decorative options include:
- Offset lithographic print
- Foil blocking, both conventional and digital
- Embossing and debossing
- High build varnish
- Soft touch laminate or varnish
- Spot varnish
- Coloured or printed liners
- Colour matched lids and bases
- Embossed and debossed lids
What is product fulfilment?
As with every packaging project, there are many aspects to consider. At Smurfit Kappa Composites we offer the service of product fulfilment – to help our customers as much as we can.
We are able to place tubes into shipper cases and supply these to our customers for ease when it comes to their bottling lines. This helps reduce cost to our customers and allows their operations to run more efficiently.
In addition to shipper case fulfilment we are also able to offer the following:
- Rope handles
- Inserts
- Stickering – bespoke markets, short runs, specials and cask products
“As we continue to build our premium single malt whisky brand "Filey Bay", it's paramount that we are supported by experienced, quality lead partners like Smurfit Westrock Composites”
David Thompson, Managing Director and Co-Founder of Spirit of Yorkshire
What do consumers really think about paper-based tubes?
Perfect for premium drinks gifting
With a wide range of packaging options available for premium goods, knowing how to find the right one to elevate your product and meet your business sustainability goals can be a challenge, even for the most experienced buyers.
Find out how paper-based tubes can future-proof your business, enhance your reputation, and drive sales in the highly competitive premium drinks sector.
Why luxury gift tube packaging?
Premiumisation is a key part of shaping how consumers perceive your brand and influences buying behaviour.
Almost two-thirds of consumers bought an alcoholic gift for someone in 2023 (Mintel), channelling the power of premium gift packaging holds huge potential when looking for lucrative markets and growing your brand.
Paper gift tube drinks packaging is the perfect vehicle to create visual appeal with a premium finish and entice shoppers to pick your product.
Using sustainable materials and customisable design features, paper-based tubes offer your brand the opportunity to craft packaging that stands out in a competitive marketplace, whether on shelves or online.
With carefully created designs, personalised branding elements, and impressive finishes, paper tube drinks packaging goes beyond functionality, boosting the perceived value of your products and your overall bottom line.
Sustainable round luxury tubes for drinks
Using paper-based tube drinks packaging for gifts has a host of benefits for your brand beyond the packaging itself.
46% of consumers state that sustainability is most important in drinks packaging, and many gift-givers look for recyclability. This makes luxury tube drinks packaging a popular choice amongst the growing number of eco-conscious brands and consumers.
Made using sustainable materials and designed to be easily recyclable once used, paper-based cylindrical gift tube boxes aligns with consumers’ sustainability goals, offering your brand a way to reduce your environmental footprint and show your consumers that you care about your impact on the planet.
By embracing paper-based round tubes for premium drinks gifting, you not only demonstrate a dedication to reducing their environmental impact by choosing plastic-free packaging solutions but can also take advantage of the powerful branding potential of paper-based gift tube packaging.
