Shrink-Film Alternative | Better Planet Packaging | Smurfit Kappa
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NorGrip

SHRINK FILM ALTERNATIVE

Nor-Grip is a sustainable paper-based alternative to shrink film on bottles

The Opportunity
Shrink film is used to bundle together large bottles such as soft drinks, cooking oils, bottled water and detergents. With 75% of consumers preferring paper-based packaging over plastic*, many global brands have approached Smurfit Kappa to provide recyclable alternatives for single use plastics such as shrink film.
Nor-Grip-Opportunity
Nor-Grip-Challenge
The Challenge
Brand owners require sustainable packaging alternatives that meet the primary customer need – performance and ease of handling from shop to home.
Nor-Grip-Challenge
The paper-based solution
Smurfit Kappa has developed a portfolio of products to replace plastic multi-packs starting with the innovative Nor-Grip solution. Tested extensively the Nor-Grip solution is robust enough to carry the heaviest loads throughout the supply chain ensuring an excellent customer experience from shop to home.
NorGrip-final-result
* Studies were performed for a well-known brand on 1200 consumers across Europe

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