Vetnordic pet collars | Packaging Success Story | Smurfit Westrock
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vetnordic pet collat

SUCCESS STORY

Creating an innovative, space-saving packaging solution for Vetnordic's cone-shaped pet collars

The Challenge
Vetnordic, a Danish veterinary supplier, needed an efficient way to package its new cone-shaped pet collars. Packing the larger cone collars flat would have required oversized boxes, wasting both materials and storage space. Instead, Vetnordic sought a compact, functional and sustainable solution that fit three collar sizes while optimizing shipping and warehouse space.
dog at vets
vetnordic packaging
The Approach
A two-piece solution was developed, with an outer transit box and an innovative square insert with a central hole to secure the rolled collars. Smurfit Westrock helped refine the design and bring the project to life. The design reduces packaging size while freeing up space inside the collars for smaller items. A marking system on the packaging makes collar sizes easy to identify, streamlining logistics and improving storage efficiency in veterinary clinics.
vetnordic packaging
The Result
The final solution optimizes material use and maximizes space efficiency compared to the flat-pack design alternative. By using the hollow space inside rolled collars, Vetnordic can stack them efficiently, making the most of the available packaging space. The insert also serves a dual purpose: protecting the collars during transit and functioning as a reusable, compact storage solution in vet clinics. Made from recyclable paper-based fibers, it supports Vetnordic’s commitment to sustainability.
pet collars

See our partnership with Vetnordic in action

vetnordic pet collars

SUCCESS STORY

Watch the end-to-end process, from creation and production to implementation, of how we partnered with Vetnordic to bring this innovative packaging solution to life.

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