Smurfit Kappa delivers on design for Brockmans Gin with innovative tube packaging

Brockmans Gin is the fastest growing super-premium gin in the UK. The brand owners required a gift tube to support their high-end positioning in the marketplace and underline the brand differentiation of ‘the gin like no other’. Several strong brand elements appear on the striking bottle, which the Brockmans team wished to replicate on the secondary packaging.

Putting forward their industry-leading expertise, Smurfit Kappa Composites were able to replicate all the key elements from the bottle on the tube by using cutting-edge print technology. This results in a level of tactility never seen before on a carton board tube.

The raised area on the tube is clear and distinctive, with the Brockmans ‘B’ cartouche carefully and subtly picked out. The silver foil areas are bright and sharp which perfectly matches the bottle label. The masterstroke was to print the background with a matt finish to make the high gloss decorative features stand out all the more.

This detailing is carried forward also to the tin lid – again with the Brockmans ‘B’ emblem picked out with a clear emboss.

To finalise, the inside of the tube was printed with silver to reflect the finish that appears on the bottle and exterior of the tube.

Peter Thorpe, Sales Manager of Smurfit Kappa Composites, explained: “After several trials and extensive work with toolmakers we decided to employ an innovative print enhancement technology. The result was that the brand elements from the bottle have now been beautifully replicated on the tube: a true differentiator for brands who are looking to stand out in their marketplace.”

The attention grabbing tube won Gold at this year’s Starpack Awards. Bob Fowkes, Marketing Director & Co-Founder of Brockmans Gin commented: “Everything we do is of the highest quality and we are delighted with the work that Smurfit Kappa achieved. As the judges said, it is ‘superb’. We thank Peter and the team. They richly deserve this recognition”.

An industry leader in the tube market, Smurfit Kappa Composites are continuously pushing the boundaries to achieve best-in-class solutions for their customers. With innovative tube packaging, brands are able to distinguish their products on-shelf, giving a stand-out appeal to consumers. Contact peter.thorpe@smurfitkappa.co.uk to see what Smurfit Kappa Composites can do for your brand.

 

One of the Judges congratulates, from second left to right, Peter Thorpe, Bob Fowkes and Andy Hill