Smurfit Kappa is an official participant in the Amazon Packaging Support and Supplier Network (APASS)

The APASS program has been designed by Amazon to help support vendors, sellers and manufacturers in obtaining certification of their products as Frustration Free Packaging (FFP), Ships-in-Own-Container (SIOC) or Prep-Free Packaging (PFP).

The packaging initiative implemented by Amazon enhances the consumer experience by using recyclable boxes that are easy to open and free of excess materials such as hard plastic clamshell cases, plastic bindings, and wire ties. APASS also improves the environmental footprint of Amazon suppliers by reducing packaging waste and product damages due to the optimised packaging solutions.

Smurfit Kappa provides APASS services directly to vendors, sellers or manufacturers in compliance with Amazon’s certification test methods and guidelines.

With our unrivalled portfolio of paper-packaging and supply chain solutions coupled with our network of design centres across Europe, we are able to design, manufacture and test packaging based on the APASS and ISTA requirements. This allows us to provide bespoke, environmentally friendly packaging optimised to fit the business needs of Amazon suppliers.

Mark Robinson, Manager of Amazon Certifications for Smurfit Kappa commented: “We are delighted to be a participant of Amazon’s APASS programme where we can offer our expertise in design and testing to help businesses certify their products as Frustration Free Packaging.”

To learn more, please contact Mark on mark.robinson@smurfitkappa.co.uk