5 reasons start-up drinks brands should choose paper-based cardboard tubes

 

For start-up drinks brands, packaging isn’t just about housing products – it’s about making a statement. In a crowded market where countless products vie for consumers’ attention, the right packaging can elevate your brand, create a memorable customer experience, and drive sales.

Paper-based tubes do more than just protect your product; they set the tone for your brand. With a sleek, premium appearance, sustainable materials, and the strength to safeguard even the most delicate drink bottles, these tubes are the ultimate choice for start-ups committed to quality, reliability, and sustainability. They help you stand out, impress, and build a lasting brand.

Here are 5 reasons start-up drinks brands should choose paper-based cardboard tubes:

1. Cardboard tubes premiumise products and boost shelf appeal
2. Cardboard tubes give start-ups a competitive edge
3. Paper-based cardboard tubes provide unmatched product protection
4. Branded tube packaging enhances perceived value and the unboxing experience
5. Packaging tubes for drinks are ideal for gift-giving

1. Cardboard tubes premiumise products and boost shelf appeal

Paper-based cardboard tubes showcase premium quality, making them the perfect choice for supercharging shelf appeal. Their cylindrical design creates a high-end feel that not only stands out on shelves but creates a coveted sense of craftsmanship and exclusivity.

 

As a start-up striving to establish yourself as a premium brand in a competitive market - with many new brands on the block already successfully making their mark (Kantar) - cardboard tubes with lids reinforce the idea that your brand prioritises superior quality and attention to detail.

2. Cardboard tubes give start-ups a competitive edge

Unique packaging creates a lasting impression, and cardboard tubes are the perfect way to make your brand unforgettable. In a sea of drinks brands all competing for the same customers, the visual appeal and tactile feel of cardboard tubes allow your product to grab attention and instantly connect with consumers.

What’s more, not only do they look and feel great, but paper-based cardboard tubes are also a sustainable packaging solution.

 

With 75% of consumers saying they are more likely to purchase from brands that offer green or sustainable products (Deloitte), this presents a massive opportunity for your brand to capture the attention of eco-conscious shoppers, giving you an edge over competitors that haven’t yet embraced packaging that’s kind to the planet.

3. Paper-based cardboard tubes provide unmatched product protection

Cardboard tubes enhance product protection by offering durable and reliable packaging that protects drinks, particularly during transit. Packaging tubes help products arrive in perfect condition, reducing the risk of breakage or damage.

 

This is important for any brand, but for start-up brands selling premium or limited edition drinks, you get one chance to make a good first impression.

Cardboard tubes give you the peace of mind your products will stay safe and secure during shipping, so they’ll reach customers in one piece. That means a more positive and memorable unboxing experience for customers, not to mention reduced returns and their associated costs.

4. Branded tube packaging enhances perceived value and the unboxing experience

Cardboard tubes elevate the perceived value of your products instantly. Customers naturally associate durable, stylish packaging with luxury, and the premium look and feel of a cardboard tube creates that high-end impression before they even open the product.

This packaging sets your product apart and gives it the edge it needs to shine on shelves and retail environments. With the addition of embellishments such as foil stamping, embossing, and spot UV, you can enhance the tactile and visual appeal, adding even more sophistication to your packaging.

 

These details contribute to a richer, more engaging experience, making your product feel even more premium in the eyes of consumers.

Packaging plays a hugely important role in the unboxing experience, with nearly half of shoppers in the UK thinking so (Internet Retailing). Cardboard tubes enhance this experience, turning a simple unpacking task into a memorable and exciting moment.

The unboxing experience created by custom drinks tube packaging can boost your marketing efforts by leading to positive customer reviews and social media shares and keeps customers coming back and buying from you time and time again.

5. Packaging tubes for drinks are ideal for gift-giving

52% of adults in the UK have bought alcoholic drinks as a gift for someone in the past (Mintel) and printed cardboard tubes play an important part in the experience.

Paper-based cardboard tubes and ready-to-gift packaging mean there’s no need to use any additional gift wrapping. Consumers crave convenience, so drinks tubes are particularly convenient when purchasing drinks as gifts for family and friends.

 

For start-ups, this is beneficial during holidays or special occasions, as the premium packaging enhances the overall gifting experience and can be the deciding factor that pips competitor products to the post.

Paper-based tubes offer endless possibilities for customisation, making them perfect for seasonal or limited-edition releases that boost their appeal as unforgettable gifts. For start-ups, cardboard tubes open the door to exciting special promotions and collaborations, ensuring your products stand out during peak gifting seasons.

Conclusion

With durable, sustainable and flexible paper-based cardboard tubes, your brand can create buzz and drive sales with exclusive, eye-catching designs that customers won’t be able to resist.

Find out more by speaking to our packaging experts, who are ready to help your start-up make a splash with paper-based tubes.