How festive advent calendar packaging can boost your Christmas sales

 

When it comes to Christmas gifting, many shoppers are drawn to products that add a touch of joy and sparkle to their experience, and festive packaging has become a key way for brands to capture the spirit of the season. With beautifully designed seasonal packaging, your brand can transform your products into memorable gifts and cherished festive staples.

Synonymous with the season is the famous advent calendar. In the UK, 38% of adults buy an advent calendar for family or friends, and 51% of parents and guardians spread the festive cheer by gifting one to someone else (YouGov). So, it’s a huge market to tap into and goes well beyond the traditional chocolate options.

Over the years, advent calendar packaging has evolved to span various industries, including drinks, health and beauty, and nutrition. In fact, after chocolate, cosmetics and beauty-themed advent calendars are the most popular among UK consumers (Statista).

The versatility and charm of festive packaging, especially amongst gift-givers, make it a popular choice across many sectors.

From limited-edition beauty products to craft beer selections, advent calendars and festive packaging offer a distinctive and engaging way for brands to connect with customers.

• How can Christmas cardboard boxes enhance brand visibility?
• Can a custom advent calendar boost customer engagement and experience?
• Why is bespoke eCommerce gift packaging key to standing out?
• Does festive packaging boost sales and revenue?
• Festive Packaging Solutions

How can Christmas cardboard boxes enhance brand visibility?

Festive packaging - like the custom advent calendar packaging we designed for Healeys Cornish Cyder - boosts brand visibility by grabbing customer attention with vibrant, eye-catching and seasonal designs. By incorporating festive themes, colours, and imagery, this type of packaging ensures your products stand out to shoppers on crowded shelves.

 

Beyond enhancing shelf appeal, festive packaging also encourages customers to showcase their finds on social media. With over half of UK consumers under 35 using short-form videos to seek product inspiration (Think with Google), share-worthy packaging can serve as an effective marketing tool, amplifying your brand's reach, engagement and sales during the bustling  shopping period.

Can a custom advent calendar boost customer engagement and experience?

Much anticipation comes with advent calendars and cardboard Christmas Eve boxes. For example, a custom advent calendar transforms the unboxing experience into a joyful, festive event, just like the bespoke beer advent calendar we designed for The Sorcerer.

 

Each day reveals a new surprise, turning a simple act into a daily moment of delight.

There’s a surprise element to an advent calendar, which keeps your customers wanting to discover more. This forms an emotional connection between you and your customer, enhancing brand loyalty.

For many, an advent calendar could even be the first experience they have with your brand, especially if it’s been gifted to them by someone else.

By delighting these customers and creating memorable interactions, festive packaging not only leaves customers enthusiastic about your brand and products, but also has the potential to turn first-time users into loyal customers long after the festive period is over.

Why is bespoke eCommerce gift packaging key to standing out?

There’s a lot of competition in the Christmas gifting market, but festive packaging can help your products catch consumers’ eyes.

For example, we recently helped The Online Tasting Company to stand out from competitors by creating a unique cardboard Christmas calendar for their range of wine samples.

 

Creative and distinctive designs allow brands to make a bold statement, ensuring that their products are memorable and eye-catching on both shelves and screens.

This is important as 87% of people now use social platforms when making a shopping decision with 55% of smartphone shoppers purchasing a product after seeing it on social media (Modern Retail).

By differentiating your products with bespoke festive packaging, you not only attract customers but also position your brand as innovative and aware of seasonal trends. This approach can give you a competitive edge during this peak shopping season.

Does festive packaging boost sales and revenue?

Festive packaging can significantly boost sales and revenue by making the most of seasonal sales spikes. Christmas is a prime time for shopping and festive packaging enhances your products’ appeal, encouraging more purchases.

 

There’s also an opportunity for your brand to create cross-selling opportunities by offering bundled products that entice customers to buy more.

A sense of urgency and exclusivity comes with limited edition and collectable festive packaging, prompting customers to make quicker shopping decisions to avoid missing out, therefore helping to drive sales and supercharge revenue.

Festive packaging solutions from Smurfit Westrock

At Smurfit Westrock, we’ve helped many brands get into the Christmas spirit with our planet-friendly festive packaging solutions. From cardboard Christmas Eve boxes to custom-designed advent calendars for gifting, our expertise will help you stand out in a crowded market at the most wonderful time of the year.

Get in touch to find out more.