Turbocharge your business with fast and efficient digital printing solutions
There are a whole host of businesses out there, and efficiency is a big part of staying competitive, especially with packaging. Being able to quickly roll out packaging with promotional messages and custom or seasonal designs can be all it takes to put your business ahead of competitors.
That’s why digital printing on cardboard is quickly becoming the ‘go-to’ printing solution for businesses with a need for speed.
High-quality finishes with unmatched speed
Digital printing offers high-quality prints with a super speedy turnaround, making it the ideal solution for businesses searching for professional-grade packaging quickly.
Thanks to advanced printing technologies, digital printing enables you to produce high-resolution images with vibrant colours and precise details, ensuring your products are premiumised and packaged in a way that could help your brand pip competitors to the post.
The digital package printing process is also quick to set up, which helps to reduce delays from production to delivery. That means you can have your packaging printed and ready to ship in no time without compromising on the quality of the end result.
With 1 in 3 consumers willing to leave a brand they love after just one bad experience (PWC), ensuring exceptional quality consistently is key.
Fast turnaround times for tight deadlines
Digital printing helps you to keep on top of rapid production. Whether you have new products to launch, seasonal promotions or last-minute marketing campaigns, digital printing allows you to meet urgent deadlines.
Unlike traditional printing methods, digital printing on cardboard doesn’t require the use of printing plates, which reduces both setup and production times.
This streamlined approach allows your business to move from the design stage to printing quickly, making sure you can respond to changing market demands while still producing a high-quality printed cardboard box each and every time. Plus, digital printing enables the production of multiple artworks in a single run without slowing down the process, providing the ultimate flexibility and increased efficiency.
Customised printed cardboard for targeted campaigns
With 46% of customers buying more when given a personalised experience (Forbes), customisation is crucial. Digital cardboard box printers offer customisation for targeted campaigns, resulting in packaging tailored to your specific customer segments, promotions or branding needs without added delays.
With digital printing, you can personalise individual cardboard boxes with customer names, unique messages or QR codes for example, creating a deeper connection with customers without slowing down the production process.
Flexibility to create seasonal and promotional packaging
Digital printed packaging allows the flexibility to change packaging designs with minimal lead times. This makes it easy to quickly adapt to changing market trends and consumer demands, including printing limited edition and seasonal packaging for special occasions, like holidays and promotional events.
With 60% of consumers purchasing a product because of FOMO (Trust Pulse), fear of missing out, limited edition and seasonal packaging creates a sense of urgency and exclusivity that encourages sales.
Plus, with digitally printed packaging, you can print the exact quantities you need, avoiding overproduction and reducing storage costs.
This flexibility is especially beneficial for promotions and trial product launches. It ensures you stay efficient and cost-effective while keeping your packaging fresh and relevant to the changing market.
Cost-effective printed cardboard packaging for small runs
With digital print, there’s no need for large minimum order quantities. You can enjoy cost-effective printing on cardboard boxes without committing to a large and costly run. Digital printing packaging is perfect for small quantities of multiple artworks. So, you can experiment with limited product runs without the financial burden of large-scale production.
Plus, by printing only what’s needed, you can reduce waste and save money, and with 75% of consumers more likely to purchase from brands that offer green or sustainable products (Deloitte), reducing waste is hugely appealing to eco-conscious shoppers. You’ll also avoid the costs of unused packaging while still having the flexibility to update your designs as and when required.
Conclusion
With digital printing, your business can swiftly adapt to market trends, launch eye-catching seasonal promotions, print multiple artworks quickly and meet tight deadlines – all while maintaining consistent quality and keeping costs down.
Get in touch with our experts to explore how digital printed packaging can give your brand the flexibility it needs today.